Fuerte Athletics Mission Statement

A fitness apparel brand based out of San Jose, CA. Fuerte:Latin for Strong. Fuerte Athletics is a clothing brand dedicated to everyone in bodybuilding, power-lifting, cross-fit, fit for duty and everyone in the fitness community. We all have goals, challenges and reasons why we train. Every athlete has that inner strength to become as Fuerte as they want to be. Fuerte Athletics wants to be the brand to represent you on your fitness journey. Clothing made not only for fitness purposes, but for also for everyday wear. If you've been training for 5 days or 5 years our brand wants to represent you. Fuerte Athletics is founded on two principles great design and making people feel good while bringing some iconic figures we grew with and have found memories of our childhood.

 Why the 80's on the Throwback Specialty Throwback Specialty Shirts?
Growing up as a child that was the best era ever. In the 80's there was no "Facebook" ,"Twitter", "Instagram" to let people know you "like" or "follow" people, you displayed your desire to be part of someone's clique in another way:punching them on the arm. You would hook up with your buddies at your local arcade, which was usually populated with the kind of dropouts and undesirable layabouts you could only dream about becoming. You would put your quarter up on the screen by the joystick to signify you were up when his game was over. If you were one of the lucky ones to have a games console in your house that was the best. Competing with your little cousin in Pac-Man to determine if you stay in the room or get kicked out. I was kicked out numerous times and watched from outside of the room hoping to get "the pattern" down in my next go around. Growing up in the ’80s, we didn’t have any of this instant access to whatever TV show we wanted to watch. There was no cable TV. There was no YouTube. There was no Netflix, no gorging ourselves on a 3-season marathon of Naked and Afraid. There were Saturday morning cartoons, and we waited all week long just so we could get up early Saturday morning, grab our favorite sugary, POPS cereal, fight over the prize, and eat our morning dose of diabetes-inducing goodness while watching The Snorks, Teenage Mutant Ninja Turtles, The Mouse on the Motorcycle and Thunder-cats.

I’m proud to say I grew up in the ’80s. Well, I’m not so proud of the plaid, flared bell bottom pants my mom made me wear as a kid, but overall, I think it was a great time to grow up. 

When will you put out new specialty throwback shirts?
We hope to release new throwback shirts every 8 weeks . We will put up videos and sketches to let the consumer know we are about to put out a release or give you guys a sneak peek on whats coming.

How do I care for my article for my article of clothing?
It is best to wash them in cold and dry them on low heat. A very hot dry can potentially dull the ink color over time and/or cause the garment to shrink. We also recommend washing all garments inside out.


Is there a real, physical Fuerte Athletics Store?

No. You can purchase Fuerte Athletics clothing here on our website or at the variety of events we plan to attend. All events we plan to attend we will keep you guys updated.

Contact us.

If there is something you would love to see come together on our shirts please let us know at fuerteathletics@gmail.com. We will pass it along to our design team. Share your journey with us on Facebook and Instagram.

Shipping and Returns.
Shipping takes up to 3 to 5 business days, most orders are shipped USPS first class or priority mail. Orders being processed can take up to 10 business days before shipping. International orders are currently not available. 

All sales are final, but we are reasonable. We allow size exchange within 7 days of purchase. Buyer pays return shipping fees. All products are checked for any defects prior to any shipping. Should your item arrive with a defect, we will replace the same item up to 7 days after purchase. Exchanges are only processed once the original item is received by our warehouse. Fuerte Athletics reserves the right to replace defective items with an alternative item if the original item is no longer available. For further questions in advance of purchase, please email fuerteathletics@gmail.com.